Our exclusive product lines
Iles Formula
The formulas were originally developed by Wendy for her private use as an antidote to the tortured hair she frequently encountered when working with her high-demand clients. These celebrity clients and industry experts instantly recognized the power of these proprietary formulas. It was at their insistence that the collection is available to the public today.
A collection of award winning, high-performance formulas that repair all hair types without depositing harmful residues; protein, keratin, bond builders, or peptides. Clinically proven to stop hair breakage from the first application and improve hair growth.
COMING SOON
Come back to see the new line we are launching early October 2026!
Goldie Locks
When McKenzie struggled with hair loss, she looked at hair wellness differently which led us to rethink care, inside and out. Support your hair from within and pair it with a protein-free routine that let strands breathe and feel its best again rather than stuck in a cycle of dryness and breakage. “Just Right” balance means touchable softness and a radiant, lived-in shine.
Every formula starts with a simple question: "Will this help hair heal or just mask the problem?" That's how we landed on protein-free, sulfate-free, paraben-free formulas that actually address what damaged hair needs most, space to recover.